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Brand Therapy Studio

About Brand Therapy

Strategy, creative and engagement that move people.

Led by Jawansa and Michelline Hall, we turn clarity into action for businesses, nonprofits and institutions.

Illustration: a woman with long dark hair in a sage dress gestures with a stylus while a bearded man in round gold glasses and a blue blazer, hand at his chin, studies a laptop with her, at a desk with books, colour swatches, sticky notes and a checklist reading Strategy, Creative, Engagement, Impact.

Why Brand Therapy

Good brands begin with better questions.

It's what we believe, and it's how we work. Here's what that means when you work with us.

  1. 01

    Diagnosis before design.

    We find out what's really going on before anyone opens a design file, so the work solves the right problem.

  2. 02

    Strategy carried into the work.

    The people who shape the strategy help make and lead the work, so nothing gets lost in a handoff.

  3. 03

    Senior direction, sized to fit.

    Senior brand or engagement leadership on a defined scope, with defined deliverables — without the cost of another full-time executive.

  4. 04

    Creative and engagement under one roof.

    Jawansa leads brand strategy and creative; Michelline leads programs, partnerships and engagement — so how you look and how people take part stay connected.

  5. 05

    Rigor with warmth.

    Serious thinking in plain language, with an open process and no jargon.

The Team

The people behind Brand Therapy.

Two complementary disciplines: how an organization looks and sounds, and how people take part in it. You work directly with both.

Portrait of Jawansa Hall

Jawansa Hall

Founder | Chief Creative Officer | Brand Strategist

Jawansa brings over 20 years of experience connecting brand strategy, design, and marketing to business goals. His work spans small businesses, higher education, nonprofits, and public institutions, with expertise in positioning, visual identity, messaging, and campaign development.

As the founder of Brand Therapy, he helps organizations clarify their value and communicate it with purpose. Drawing on agency ownership, creative leadership, and small business advising, Jawansa translates complex challenges into clear direction, cohesive creative work, and practical plans teams can execute with confidence.

Leads Fractional Marketing or Creative Director
Portrait of Michelline Hall

Michelline Hall

Chief Executive Officer | Engagement Strategist | Experience Lead

Michelline's role connects organizational goals with the people, programs, and experiences that bring them to life. Her focus includes program planning, community engagement, partnership coordination, and event execution, helping organizations create meaningful opportunities for participation and connection.

At Brand Therapy, she helps translate strategic priorities into thoughtfully organized experiences. Through clear timelines, coordinated communication, and repeatable processes, her role brings structure to program delivery. From the first interaction through ongoing involvement, her focus is strengthening relationships, supporting consistent execution, and helping organizations understand how their engagement efforts are working.

Leads Fractional Director of Programs & Engagement

What we believe

Most brand problems aren't design problems. They're clarity problems wearing a design costume.

So we slow down at the start, listen hard, and name what's really going on. Then we make it — with craft, and without the jargon.

Clarity. Creativity. Strategic leadership. In that order, and all at once.

Guiding principles

Principle01 / 04

Clarity before creativity.

Beautiful work is easier when everyone knows what it's for.

Let's begin with a conversation.

Tell us what you're building and where it feels stuck. We'll listen first, then suggest the right place to start.