Marketing & Creative Leadership
Fractional Marketing or Creative Director
Jawansa Hall
Direction for your brand, your campaigns and the decisions your team makes every week.
This is for you if…
- Your team is busy executing, and no one is setting brand direction.
- Campaigns and decisions keep moving without a clear position behind them.
- You need senior creative leadership for a season, not a permanent hire.
What moves forward.
One coherent direction
A clear position and voice your whole organization can work from.
Creative work that aligns
Launches and key moments briefed and reviewed against the same direction.
A team that can decide, and hold the standard
Standards, review rhythms and mentoring that stay after the term.
What this role is built to change, not a promise of specific results.
The leadership scope.
Ongoing leadership of brand, voice and creative output across your organization. Setting direction, building the foundations and keeping the work on course.
Brand direction
Setting and holding the marketing strategy and creative direction for your brand, voice and creative output.
Messaging & positioning
A clear position, and the language your team uses everywhere.
Campaigns
Direction for launches, campaigns and key moments, from brief to review.
Creative systems
Standards, templates and review rhythms, so quality doesn't depend on one person.
Team leadership & mentoring
Coordinating your team and partners, with coaching that helps the work outlast the term.
A seat at the table
Planning, launches and board conversations with brand in the room.
Experience in practice
Brand Therapy Studio · Integrated Campaign Strategy
DeKalb County Voter Registration & Elections
One clear message, carried across print, digital, video and outdoor.
Jawansa Hall · In-house Creative Director, University of Lynchburg
University of Lynchburg
Directed multidisciplinary teams and kept an institution's brand consistent.
Sized to your needs.
3-, 6- or 12-month terms · Pricing shared after a fit conversation
Choose a 3-, 6- or 12-month engagement tailored to your scope and leadership needs. We agree priorities, rhythm and deliverables before work begins.
- Defined deliverables, not hourly packages.
- Access is not unlimited.
- Creative production is scoped and priced separately, through the Studio.
Start with a fit call, define the role, then lead alongside your team with regular check-ins. See how U3 works →